You’re Invited to Paper Power May 15-18

We are happy to have Patti Stracher, Show Manager National Stationery Show (NSS) write a guest blog post.  It was wonderful having the NSS as one of our conference sponsors and we truly enjoyed having so many stationery & invitation companies attend The 21st Century Bride educational event.  We encourage you to attend Paper Power May 15-18 at the Javits Center in NYC.

I’m still thinking about the great 21st Century Bride program we all were a part of this week.  So many of the topics resonated with me.  As an event planner of a different sort – mine being a trade show that takes a full year to plan – the importance of understanding our audiences via digital vehicles and in real time at the Show is critical to what we need to deliver – value, innovation, convenience, solutions, ideas, connections, business opportunities and so forth.

We were thrilled to be among the inaugural sponsors of such an important discussion.  The National Stationery Show (NSS) is a key resource for the weddings industry, particularly in the custom social stationery, invitations and lifestyle gift categories.   You will see hundreds of companies (and there’s a total of 900!), touch and feel glorious products in all price points, presented in gorgeous booths, meet the principals of many fantastic vendors and cultivate new and important relationships.

The National Stationery Show runs May 15-18th at the Jacob Javits Center in New York.  If this is your first time attending, I recommend a minimum of 2 days to digest the full experience both on and off the Show floor.  Walking the Show is highly stimulating, and you need time to take it all in, as is taking in any number of wedding-related or business-development oriented programs.  Take a look at the program here!  And, if you haven’t yet registered for your complimentary badge, please do so in advance here (there is an on-site fee).

There’s great networking, creativity, learning, ideas that will wow you – all in an high energy, warm environment.  We hope to see you in May for the paper event of the year!

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Posted in Guest Blogger, Invitation Industry, The 21st Century Bride | Tagged , , , , , , , , | Comments closed

Meet the Speakers Featuring Tiffany Graeff of Saatchi & Saatchi

Tiffany Graeff has spent the last 12 years at Saatchi & Saatchi – The Lovemarks Company – building iconic brands such as Pillsbury, Pampers, Miller High Life and JCPenney. As part of Saatchi’s strategic planning team, she brings cultural insight to the realities of business to ensure the brand and consumer are speaking the same language. She believes brands that make emotional connections to the people they serve are the brands that will create loyalty beyond reason.

Tiffany shares an overview of her session The Emotional Power of Brands & Brides with Robert Allen, Co-producer of The 21st Century Bride. You will learn all about Lovemarks, Saatchi & Saatchi’s unique approach to communication. You will find out how to get – and keep – the attention of a bride-to-be, stand out from the competition, and access powerful ideas to transform your brand, product or service into a Lovemark. Tiffany recommends you check out the Inspirational Owners page on the Lovemarks website here.

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Meet the Speakers Featuring Phil Cantor

Phil Cantor is one of the most respected names in photography in the New Jersey-New York area. A professional photographer for over 20 years, Phil is known for his ability to capture the essence of an event while remaining unobtrusive. “Weddings are such a milestone,” he says, “and for the photographer it is a combination of intimate moments and grand gestures.” He specializes in artistic, creative, & contemporary wedding and family portrait photography.

Robert Allen interviews Phil, friend and colleague, about his session A Picture Speaks a Thousand Words. If you’re going to represent yourself as a professional and want to be taken seriously, photography is a major factor in creating desire for your products and communicating the benefits of your services. It’s important that your website and social media outreach are full of images unique to you and your brand, and photographed in a way that communicates what you want to convey. While stock photography may be useful for a quick fix for a blog post, your website should be rich with original content that is only available through you.

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Posted in Meet the Speakers, Podcast, The 21st Century Bride, Uncategorized, Wedding Photography | Tagged , , , , | Comments closed

Meet the Speakers Featuring Chris Jaeger

When it comes to marketing to brides online, Chris Jaeger’s experience and expertise is second-to-none. His clients include some of the top ranked sites you see on Google, Yahoo!, and Bing. Despite the economy and ever growing competition, his clients are increasing sales and their profits thanks to a well-planned, well-executed Internet Marketing Strategy. Chris published one of the first wedding planning magazines on the Internet in 1996. Today he is one of the most sought after Internet marketing experts in the wedding industry.

When Chris joins us in East Rutherford, New Jersey on March 28, 2011 to present SEO Best Practices he will explain that today’s search engine optimization takes expertise and knowledge of the changing algorithms search engines use to rank sites. Not only does a top ten position on Google, Yahoo!, or Bing/MSN results page drive more high-quality traffic to your website, but top rankings lead people to believe you are a leader in your category of services and products. You will learn the most important search engine friendly strategies that need to be implemented to increase bridal traffic to achieve more inquiries and sales.

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Interview with Candice Benson Wish Upon a Wedding New Jersey Chapter President

Wedding dreams do come true at Wish Upon a Wedding (WUW), the world’s first non-profit wish granting organization providing weddings and vow renewals for couples who have faced terminal illness or other serious life-altering circumstances.  Often, couples facing such situations do not have the energy, time, money, or resources needed to plan their wedding.

Meet Candice Benson, President of the NJ/Metro NY chapter.  Candice tells us how professionals from the wedding and hospitality industries can become wish granters.  The organization takes care of all the details, offering couples a chance to relax and enjoy a very special day while surrounded by the love of their closest family and friends.  The 21st Century Bride is proudly donating a portion of its proceeds to Wish Upon a Wedding.  Together we can have a positive impact on someone elses life and feel really good about it.

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Posted in The 21st Century Bride, Wish Upon a Wedding, YouTube | Comments closed

Meet the Speakers Featuring Tom Quiner

Professional marketing is often the missing ingredient in small, entrepreneurial businesses and yet it is marketing that “makes the company”.  Tom Quiner, President of Breakthrough Marketing, believes the American Dream awaits most businesses who master the art and science of marketing. Tom has lectured extensively on marketing throughout the United States, from South Florida to Hawaii and everywhere in between. Over 30,000 business owners and marketers have attended his focused presentations.

Robert Allen, co-producer The 21st Century Bride, talks with Tom about how to best capture the attention of today’s bride & groom via print messaging.  His session Direct Mail Today will highlight why professionalism and quality counts when creating customized, branded marketing campaigns. You will learn the advantages of direct mail versus other advertising methods, why direct mail often fails, and how to make direct mail work to improve ROI.



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Meet the Speakers Featuring Erik Kent

People do business with people they know. And you should know Erik Kent, Co-Publisher NJWedding.com, a wedding planning directory serving all of New Jersey and parts of NY and PA to help wedding professionals promote their services and directly connect with future brides and grooms. On February 14, 1997 Erik and his wife Beth created a results-oriented online company with a specialty in Internet marketing, advertising and publishing.

Erik gets out and is seen and seen and seen. He is an extraordinary networker who values long-term relationships. Erik regularly uses social media sites like facebook, Twitter, YouTube and LinkedIn to connect with members of the wedding industry, as well as brides and grooms-to-be. Robert Allen, Co-Producer The 21st Century Bride, interviews Erik about his session titled Networking Strategies. Erik promises to share ways to comfortably interact, develop meaningful connections, build relationships and increase your business network. Find out which parties and conventions to attend; groups and organizations to join. What are the right questions to ask? You will learn about the importance of appreciation and follow through plus garner savvy ways to effectively use social media in conjunction with your networking efforts to make more money.

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Meet the Speakers Featuring Tim Ryan

Tim Ryan, Founder of Treasured Memories, is a video pioneer and industry leader.  He provides cinematography, photography and entertainment services that tell a couple’s unique story in an innovative manner. Treasured Memories was born out of a desire to reflect the richness of the traditional world, while showcasing the creativity of today’s contemporary experience. Tim is a multi-time LIVA Award Winner and President Emeritus of LIVA – Long Island Videographers Association. He was the Director of Education at The 4EVER Group and WEVA Expo and Town Meeting Tour Director at WEVA International.

Tim is a dear friend and colleague of Robert Allen, co-producer The 21st Century Bride.  Robert and Tim discuss the power of video and Tim’s topic YouTube for YOU. You will learn the best ways to integrate video on your website and social media platforms.  Attendees will hear expert advice on how customizing your video segments can lead to enhanced search exposure to get your company’s message out there.

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Meet the Speakers Featuring Dina Eisenberg

Be inspired and energized with Dina Eisenberg, JD.  She’s a Communications Strategist who teaches entrepreneurs and executives how to speak up with confidence and compassion, and the Founding Mother of the Speak Up Revolution!  A former Corporate Ombuds and award-winning mediator, Dina brought her brand of interpersonal skills training to leading companies like Polaroid, Bank of Boston and Corning and shared her insights with prestigious learning institutions like Harvard University and Law School.  She has been a proud independent business owner for almost two decades.  Check out Dina’s website Positively Wed.  Dina recently launched Speak Up Powerfully, a training and mentoring firm devoted to helping women entrepreneurs and executives to find their own power and use it wisely though home-study programs, online learning communities, private mentoring, including the Hassle-Free Contracting System for solopreneurs and small business owners.

Robert Allen, co-producer The 21st Century Bride, interviews Dina about her unique topic Who Wants a Hassle-Free Contract? Your contract is the beginning of your working relationship with your bride. It’s a mutual promise you and your bride make to each other.  You will leave this fun session with renewed confidence & step-by-step actions to create meaningful contract terms that protect you, develop a process to customize your contract fast, and set firm expectations with your client (and yourself) for a hassle-free experience.

In this Meet the Speakers episode Dina shares two special offers.  Check out the free audio tip below PLUS Dina is conducting a Chef’s Table, a private coaching session, for the first 15 in person AND first 15 online registrations.  The in person session will happen directly after the conference on March 28th at the Fairfield Inn East Rutherford.  The online registrants will get their teleclass on March 31st.  More details to follow.  Sign up here today:  http://positivelywed.com/attendee-special

Here is the bonus audio

Click here to download…

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Meet the Speakers Featuring Stephanie and Jeff Padovani

Meet Stephanie and Jeff Padovani, a husband-wife power business duo that started a wedding entertainment company in 2000 and in only four years, built a six figure wedding business, leaving their corporate jobs behind. They created Book More Brides to fight the evils of expensive advertising and share cost effective marketing solutions that work for the wedding industry.

In this Meet the Speakers video podcast, Robert Allen, co-producer The 21st Century Bride, interviews Stephanie & Jeff about their presentation Selling the Bride using the Instant Connection Technique. You will learn the power pre-sell, rapport building questions to ask potential clients, and how to quickly demonstrate your expert status as a valued wedding vendor. They promise you will come away with specific, actionable steps that will leave your competition in the dust!

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