Bridal Marketing Insights and Strategies

We are happy to have Patti Stracher, Show Manager National Stationery Show (NSS) write a guest blog post.  It was wonderful having the NSS as one of our conference sponsors and we truly enjoyed having so many stationery & invitation companies attend The 21st Century Bride educational event.  We encourage you to attend Paper Power May 15-18 at the Javits Center in NYC.

I’m still thinking about the great 21^st Century Bride program we all were a part of this week.  So many of the topics resonated with me.  As an event planner of a different sort – mine being a trade show that takes a full year to plan – the importance of understanding our audiences via digital vehicles and in real time at the Show is critical to what we need to deliver – value, innovation, convenience, solutions, ideas, connections, business opportunities and so forth.

We were thrilled to be among the inaugural sponsors of such an important discussion.  The National Stationery Show (NSS) is a key resource for the weddings industry, particularly in the custom social stationery, invitations and lifestyle gift categories.   You will see hundreds of companies (and there’s a total of 900!), touch and feel glorious products in all price points, presented in gorgeous booths, meet the principals of many fantastic vendors and cultivate new and important relationships.

The National Stationery Show runs May 15-18^th at the Jacob Javits Center in New York.  If this is your first time attending, I recommend a minimum of 2 days to digest the full experience both on and off the Show floor.  Walking the Show is highly stimulating, and you need time to take it all in, as is taking in any number of wedding-related or business-development oriented programs.  Take a look at the program here!  And, if you haven’t yet registered for your complimentary badge, please do so in advance here (there is an on-site fee).

There’s great networking, creativity, learning, ideas that will wow you – all in an high energy, warm environment.  We hope to see you in May for the paper event of the year!